1. In May, Cheerios posted this new commercial on youtube. It sparked a firestorm of backlash, and (naturally) the comments on the video have been deactivated.

    When my wife and I watched the video, it felt great to (finally) see a representation of our own family. Especially considering what happened at a Wal-Mart in Virginia a few weeks ago.

    We created this site to publicly reflect the changing face of the American family. According to the 2008 census, 15% of new marriages are interracial. And yet, it still feels rare to see something like the Cheerios ad represented in mainstream culture.

    If you’re in an interracial marriage, or family, and live in the US, please see how to send in your photo for consideration.

    (For what it’s worth, you may not receive an immediate response about if/when your photo will be published — but we’re replying to everyone whose photo will be published.)

    Thanks for participating. We are the 15 percent!

    - Michael David Murphy & Alyson West
    (For media inquiries only: please email us and put “PRESS” in the subject line. Thank you!)

    1. aloneinthemiddle reblogged this from elisicle
    2. elisicle reblogged this from wearethe15percent and added:
      I just discovered this site via a good friend, and it’s really cool. I want to send in photos from my family, but I...
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    12. katfish reblogged this from pauldateh and added:
      yes
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    15. anditerada reblogged this from pauldateh and added:
      It’s great to see large corporations recognize the changing “American family!" Three cheers for Cheerios!
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