We’ve been up-and-running for one month today, and what a month it’s been! We wanted to take a minute to highlight what’s happened, and briefly look at what’s to come.

Most of you are aware that We Are the 15 Percent received some fantastic press in the past few weeks, which we’ve now archived here, on site. We’re grateful for the attention, and are pleased that so many media outlets chose to highlight your pictures, which are the real story. If you haven’t had a chance to see the MSNBC video, it’s worth a quick look.

This week, you may have noticed a couple of new currents in the stream of photographs uploaded to the site; on Wednesday, all the pictures included family pets, and on the 4th of July, there was a decidedly USA theme.

We’re very interested in the aspects of this project that allow it to be a living, breathing archive that’s an accurate representation of the nation’s interracial families & marriages. Given the site’s subject matter, it might make sense to classify and publish the photographs according to race, but it’s our belief that would be the worst way to present the photographs you’ve so generously shared.

Instead, we’re exploring avenues (like we did this week) that illuminate the “everyday” nature of the photographs, while investigating how pictures gain strength in aggregation, rather than through scientifically classifying their differences. All of which means, there may be a day in the future in which each portrait posted is taken in front of a fireplace, or underwater.


We think it’ll create a dynamic viewing experience that helps reinforce the site’s main thrust; that each and every one of these photographs depicts the New American Family, and skin-tones & cultural backgrounds aside, we look just like every other family out there.

Welcome to the New Normal!