Yesterday, we mentioned that We Are the 15% wouldn’t exist had it not been for last year’s Cheerios ad. A few days ago, Cheerios asked if we’d be willing to participate in their Family Breakfast Project. We’d planned a family trip that weekend, and we thought it might be fun to have a film crew tag along. We figured it would be a great way to speak widely about the 15%, and hopefully reach more families who’d want to participate.

We enjoyed collaborating on the video, and we feel that the real spirit of our family came across. You’ll notice we’re not glitzy; we don’t have separate make-up trailers – we’re just who we are: Michael, Alyson & Alexandra (with Grammy & Pappy). Plus, who doesn’t like breakfast sandwiches that look like owls?

The video is currently viewable with text from us on and on the Cheerios YouTube channel.

Thanks to the digital team at Cheerios, Zeus Jones, Rikshaw Films, and a quick shout-out to Deb Murphy, Michael’s sister, who happened to knit all of the hats we’re wearing.