The Kang family – Los Angeles, CA
Chris, Maryam, Imani & Daniel – Imani & Cheerios – NYC, NY
The Owens family – Kirkland, WA
Yesterday, we mentioned that We Are the 15% wouldn’t exist had it not been for last year’s Cheerios ad. A few days ago, Cheerios asked if we’d be willing to participate in their Family Breakfast Project. We’d planned a family trip that weekend, and we thought it might be fun to have a film crew tag along. We figured it would be a great way to speak widely about the 15%, and hopefully reach more families who’d want to participate.
We enjoyed collaborating on the video, and we feel that the real spirit of our family came across. You’ll notice we’re not glitzy; we don’t have separate make-up trailers – we’re just who we are: Michael, Alyson & Alexandra (with Grammy & Pappy). Plus, who doesn’t like breakfast sandwiches that look like owls?
The video is currently viewable with text from us on cheerios.com and on the Cheerios YouTube channel.
Thanks to the digital team at Cheerios, Zeus Jones, Rikshaw Films, and a quick shout-out to Deb Murphy, Michael’s sister, who happened to knit all of the hats we’re wearing.
It’s great to see the new Super Bowl commercial from Cheerios, featuring the same family from last year’s “Just Checking”. It’s a heartwarming continuation of the family’s story, and it’s set to air during the first-half of the game.
For us, and this project, it’s satisfying to see the story continue, because it renews a visible commitment to families like ours. Like yours! And without that first commercial, We Are the 15% would have never happened – how would we have spent the last 8 months? ; )
Stuart Elliott from the New York Times breaks it down in tonight’s story “An American Family Returns to the Table”:
“There were several potential commercials that executives considered for the Super Bowl, she added, and the one that brought back the interracial family “ended up being the spot sparking the most” interest, partly because of the performance of the 7-year-old actress who plays the daughter; she is named Grace Colbert and in the spot is called Grace or Gracie.”
Sylvia & Matt – Lebanon, OH
The Brown Family – Horsham, PA
Ivan, Alex & Camille, who made their own Cheerios video – NYC, NY